By Mediamec 
On Friday, July 4, Drake made an unexpected return to the spotlight with the release of a brand-new single titled “What Did I Miss?”—a sharp, emotionally charged track that appears to directly address the aftermath of his highly publicized feud with Kendrick Lamar.
The surprise release was introduced during a livestream on Drake’s YouTube channel, where the Toronto rapper not only premiered the single but also teased his next full-length project, “Iceman.”
Laced with introspection and lyrical jabs, “What Did I Miss?” sees Drake grappling with themes of betrayal, fractured relationships, and fading loyalty.
“Last time I looked to my right, you n—s was standing beside me / How can some people I love hang around pussies who try me?”
— Drake, “What Did I Miss?”
These raw lines reveal his disillusionment with those he once considered close, suggesting that his inner circle may not be as loyal as he believed. The song also makes pointed reference to Kendrick Lamar’s “The Pop Out” concert held in Los Angeles in 2024.
“I’m back in your city tonight, walkin’ around with my head high / I saw bro at the Pop Out with them but been dick-riding gang since ‘Headlines.’”
— Drake, “What Did I Miss?”
The tension between Drake and Lamar, both rap titans in their own right, is palpable in these bars. Drake seems to accuse longtime acquaintances of aligning with his rivals, all while asserting his confidence and place in hip hop culture.
In a reflective third verse, Drake turns inward, questioning how his generosity and presence were repaid with silence or betrayal:
“What did I miss? / When I was looking at y’all and cooking with y’all / And giving out verses and bookings to y’all …”
— Drake, “What Did I Miss?”
Produced by a team that includes London Cyr, O Lil Angel, DJ LEWIS, and others, the track debuted to overwhelming fanfare—quickly climbing to No. 1 on both Spotify and Apple Music’s U.S. charts.
Reactions have been mixed. While many hail the single as a triumphant return to form, some listeners believe the artist’s sound has evolved little since Certified Lover Boy.
“Great production but good God he’s been doing this flow since CLB,”
— Fan comment
Still, others were quick to defend the track’s intensity and relatability:
“Unfortunately for the haters, this a banger.”
— Fan comment
The release of “What Did I Miss?” adds fuel to the ongoing lyrical back-and-forth between Drake and Kendrick Lamar, a rivalry that has captivated hip hop fans worldwide. Their feud, built on disputes over authenticity, influence, and legacy, escalated earlier this year following Lamar’s blistering takedown in “Not Like Us.”
As anticipation builds for Drake’s next album “Iceman,” the numbers already speak volumes. With “What Did I Miss?” surging across streaming platforms, the rapper continues to solidify his dominance in the digital era. Notably, he recently became the artist with the most entries on Apple Music’s Top 500 list—a testament to his enduring cultural relevance.
While the full details of “Iceman” remain under wraps, if this latest release is any indication, Drake is preparing for yet another defining chapter in his career.