By Mediamec 
The wait is officially over—Tyla has finally released her highly anticipated single, “Is It,” and fans couldn’t be more thrilled. The track, which had already made waves on TikTok even before its official drop, is now out alongside a visually striking music video that puts Tyla’s unique artistry front and center.
Originally scheduled for release on June 27, the single was delayed to July 11. Tyla took to social media on July 3 to update fans with the new release date. The announcement sparked a mix of disappointment and growing anticipation among her followers, who had already been using the track’s audio in their content online.
“Though the delay was a letdown for many, fans remained patient and excited, eagerly awaiting what was clearly going to be a summer anthem.”
Now that it’s here, “Is It” is already proving to be worth the wait. The 23-year-old South African star delivers a track that’s both infectious and visually captivating—clearly positioned to be one of the season’s standout hits.
The music video begins in a retro-inspired living room, with Tyla dancing solo in her signature waist-whining style. As the visuals progress, she’s joined by a group of dancers performing the now-viral choreography. A highlight moment features a male dancer joining Tyla, adding new dynamics to the performance.
Eventually, the cozy setting gives way to a full-blown party scene—complete with bold fashion, oversized sunglasses, and Tyla emerging from a crowd of dancers, fully embracing her playful and edgy aesthetic.
“The visuals are everything fans hoped for: creative, energetic, and perfectly aligned with Tyla’s brand.”
Following the success of “Water” and “Bliss,” this latest single once again showcases Tyla’s versatility and natural ability to create music that resonates both locally and globally.
Social media has erupted with praise since the release. Fans have taken to platforms like X (formerly Twitter) to share their reactions:
@MissPosEmilia wrote:
“I TWISTED MY BACKBONE TO EVERY BEAT DROP OF TYLA’s ‘IS IT’ AND NOW I’M IN PHYSICAL THERAPY 💀😭 TYLA ATE AND LEFT NO CRUMBS. ‼️🎉🥳”@nthatyyy added:
“‘IS IT’ is going triple platinum in my house, tyla my baby!!!!”